Wake&Bait
Custom Soft Plastic Lures
At Wake & Bait, we specialize in creating high-quality, custom made soft plastic lures designed to enhance your fishing experience.
Wake&Bait
Born on the water in Sarasota, FL, Wake & Bait is where innovation meets obsession. Founded in 2025 by anglers Dalton and Will, we craft custom soft plastics that don’t just catch fish, they dominate the strike zone. Built for anglers who demand performance and refuse to settle, our lures are designed to outlast, out fish, and outshine anything else in your tackle box. Wake up. Rig up. Stand out.
We offer both ready-to-fish prepackaged lure bags and fully custom orders tailored to your exact specs. Whether you want proven color combos or a one-of-a-kind setup dialed in for your local waters, we’ve got you covered. No matter how you fish, Wake & Bait delivers plastics built to hit harder and last longer.
